October 6, 2013


3:48 am in art dustin hostetler


Growing up in Toledo, Ohio I was lucky to have two aunts living in NYC. One aunt in particular, my aunt Sally would often send me whatever was hot in New York. Usually that meant t-shirts and stickers. This kept me hyper aware of things that were going on outside of Toledo. It’s taken a long time to realize and understand the impact of my aunts…. but the fact that I was rocking FIDO DIDO t-shirts YEARS before 7-UP co-opted the brand makes me realize what a juvenile trendsetter I was. 😉

Long story short, it looks like the brand  / icon has sadly been abandoned. fidodido.com features outdated and un-updated tech… but thankfully their youtube page still has some of their iconic early 90’s videos:

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